The B Brief, the column section for my opinions on fashion news+life+culture

My London route

My London route

 

It’s becoming a weekly thing now. I’ll head down to London for midday and my day begins. Not living in the city means when I come down I make sure I’m productive.

 
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Itry and fit in three meetings and maybe an hour or so to take some photos before getting dinner with friends and then back up to Leicester. London gives me that release and feeling of progression.

I’ll spend time behind the desk discussing potential work and then when I’m in London I feel like I’m being pro-active about what I’ve been talking about on email.

For meetings I’ll often suggest somewhere central like Soho. I like the small side streets and the shops you find in the area. I’ve also grown to love how busy Soho is. And although I’ve passed through quite a lot now, I still confuse Berwick with Brewer Street! 

While I'm in London I need somewhere central as a baseand a uniform that suits both meetings and something that lends itself to the possibility of photos later in the day.

And because there's just so much going on, there are a lot of cafes to choose from - result! My favourite one of late is TAP Coffee on Wardour Street. I’d suggest heading over away from peak times, as it does get quite busy, with the best light being at the front of the café. I think Mat was appreciative of the nice light coming though the large windows that face the street as we discussed current and future projects. Buckets is my go-to when it comes to talking work and TAP played host to our chats for a good hour.downicon

 

 
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Paul Smith

Navy Cotton-Twill Stretch Chore Jacket

Norse Projects

Niels basic long sleeve t-shirt

Initial Fashion

Navy trousers

Dune London Men

Tyler navy trainers

 

 

Neighbouring Soho is Mayfair, which is probably quite the opposite. Quieter and cleaner in terms of design, Mayfair is an ideal location to take photos. We headed on over to the Gagosian to capture some detail shots of my outfit and Dune London trainers.

This outfit is perfect for a day in London. Kind of smart and more importantly, comfortable. I go for trousers and trainers most days and my enjoyment for wearing navy has even reached my footwear now. I think Dune London saw me coming for their suede Tyler trainers. A really easy trainer to style that will be getting a lot of wear this season.

Keeping things navy I styled my Dune London trainers with triple twisted socks from Form&Thread, trousers from Initial Fashion and then a utility jacket from PS by Paul Smith. Not forgetting my staple Norse Projects long sleeve. Although basic, details from the socks and stitching in the jacket made this all-navy look far from plain.

While in London, the way I dress needs to be suitable for both meetings and social affairs, which is why I find myself varying the trouser trainer combination so much. I enjoy putting outfits together for the city because the next day its loungewear central behind the desk until I leave the house.

There's so much of the city I'm yet to see, but Soho and Mayfair will always be two of my favourite go-to locations when I’m need of a productive day.jbicon


Photography by Matthew Pike

This post is sponsored by Dune London. However, all the views expressed about London and my addiction to coffee are my own.

 
 

 
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